Since 2005, Francisco Dao, the founder of The Killer Pitch has been a columnist for Inc.com and now writes the Fast Company Buzz blog for FastCompany.com. Francisco has also written multiple works for The Conference Board and is author of the book Killer Attitude 53 Rules of Unstoppable Confidence.

Prior to The Killer Pitch, Francisco was head of Strategy and Performance, Inc., a leadership and organizational performance consulting firm, where he provided strategy and leadership guidance to hundreds of business owners and entrepreneurs. Previously, he served as the president and founder of TDEC Inc., a million dollar training business, and has served as a strategic development consultant to numerous technology start-ups.

From his work with entrepreneurs, many of whom were struggling simply as a result of unfocused communication, and as a writer who receives hundreds of (mostly bad) pitches a week, Francisco realized there was a need to help businesses distill and articulate their value and stories in order to better reach their target audience. In order to address this problem, he developed The Killer Pitch’s 4-P’s focus.

Watch the video below to see live testimonials from Francisco’s training.